Enhancing the museum experience with AI
Dallas Museum of Art & muse.AI • UX design & strategy
How might artificial intelligence help visitors connect more deeply with art? Over the course of 10 months, I partnered with the Dallas Museum of Art to explore this question. Through extensive research and co-creating with staff and visitors, we reimagined a future-state experience that is personal, intuitive and joyful. From real-time way-finding to vibe-matching playlists, this project tells a story of what's possible when museums design with empathy, technology and imagination.
Members
These personas can consist of corporate partners, artists, donors, opportunists, and art enthusiasts. They are more likely to not only make repeat visits to the museum, but bring a friend or colleague along with them.
Goal: Level up their membership
Non-members
The majority of the non-members are most likely out-of towners, however these visitors can also consist of students, regulars (unaware of membership perks), those taking advantage of "free day" and those new to the area.
Goal: Become a member
Non-visitors
These are folks to incentivize. They are not coming to the museum for whatever reason even though the may live or work nearby.
Goal: Get them to come to the museum
Megan's journey to the DMA
Megan's journey to the DMA was far from a pleasant experience. From the time she parked (once she could find a spot, far far away) to leaving the gallery she experienced a variety of pain points. To sum it up: they didn't know what to see, where to go, the food was overpriced and took forever, and the kids were bored, whiny and not at all engaged. This journey map captures all of that, opportunities for improvements and even insights from our competitive analysis highlighting places that are doing some of these things well.